Friday, August 16, 2013

We're all in the wrong business!!!! ...

...unless that is, you're in the baby business.

About four years ago I was approached to run a great wedding website.  It was a blue chip wedding brand,  a great business, but the thing is, I didn't know a thing about the wedding industry, so I passed.

Then I got married!!!

WTF!!!!  The wedding industry is amazing, it literally adds a premium onto everyday things like printing, catering, venue hiring, linen, flowers, everything in fact, is a premium.  You want a DJ, great;  a normal DJ is around $900, a wedding DJ $1500; you want to order a load of flowers, you can get a boatload for $500, but your wedding flowers, they're $5,000!!!  When descending into this financial raping, you see that the whole industry is built on one thing, "it's your special day".  You could get normal printed invitations, OR, for an extra $1000 get beautiful letterpress printing, because, "it's your special day", you spend thousands more than any sane person would in ANY other situation because, "it's your special day"!

There is now though another industry that is even cleverer than the wedding industry.  You see, weddings last for only a couple of days, a baby, it's like a bloody puppy, it's for LIFE!

Today my beautiful wife and I spent a good hour and a half walking around Buy Buy Baby, the aptly called super store for everything baby, registering for everything you need to bring a sprog into this world.  Now admittedly, it's actually a lot of fun, but my god, the prices!

You want a stroller, of course you do, I mean, you have to have one of those... $1,000; a high chair as much as $500; car seat, $200; baby monitor $250; the obligatory BabyBjorn $200...this business is amazing.  In an hour and a half, we dropped over $3,000 and that's without the cot, dresser, table pad, diapers, blankets, clothes, food (OK we got to feed the thing), the list goes on and on.

Not that I am complaining, I'm just so jealous I don't own Buy Buy Baby. There were people lining up to register for their babies, imagine all of those people at $3,000 a time, every day, BAZINGA! No wonder the store is so big and has so many employees, (who by the way can I mention are some of the nicest and most helpful store employees you will ever meet), they can afford them!

So forget entertainment, get into babies, it's never ending gravy train!!!!

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